It started with a nickname.
Perucho is what everyone calls my dad, Pedro. He's the kind of person who makes you feel at home before the coffee is even ready — the one with a pot always on and a chair always open.
I couldn't bottle him. So I did the next best thing: I put that feeling in a bag.
Every roast we ship is held to one standard — would it be good enough for Perucho's table? If yes, it ships. If not, it doesn't.
Welcome to the family.
There's always a pot on.